Why aren't you reading "the Snob" yet?

Here's Exhibit F-12, or something, for why I love the Snob. He's discussing the impending collapse of old dead-tree rag media:

Those who sit at their desks off of Morrissey Boulevard and cannot imagine the Times company making the decision to close or otherwise divest themselves of the Globe should consider LSD, or other imagination-enhancing substances. Should they decide to sell it off, in this market the top bids will likely come from search-engine optimization firms and spam-blog advertising companies eager to leach off the traffic of a century of content.

Well, yeah. It makes me want to shout, "Hello? Newspaper people, journalists... yoo-hooo! You are all content providers! This is what you get paid to do! Discard the nostalgic accoutrements and ditch the outmoded delivery system!" These people care about the environment? He continues:

My advice, to those who still wish to make a career in this business, is to go get a job with a publication owned by Rupert Murdoch. If you ask him what the fundamental purpose of the News corporation is, I would bet a Benjamin that he'd say "to make money." That is the sort of general you want to follow into battle.

Précisément.