Showing posts with label Benny. Show all posts
Showing posts with label Benny. Show all posts

Monday, October 19, 2015

The Benedict Option: update on Benny



The Benedict Post: still dead as a doornail, two full months now to the day.

Like General Francisco Franco, Benny is still dead (mostly)
Let's review.

At the peak of Rod Dreher's initial Benedict Option mania this past summer, Benny (a Lenny for Benedict Option-susceptible Catholics) launched as a fully-fledged anonymously published newsletter, supposedly to serve the Catholic community online, but curiously containing within each weekly edition a promotion for Dreher's Benedict Option as a solution for dissatisfied traditional Catholics, written in Dreher's same chatty New York Post-imprinted style in his signature real-payload-within-a-deceptively palatable-outer-wrapper technique of presentation.

Despite its anonymity - abnormally odd, to me at least, for an ostensibly devoutly believing Catholic promoting his singularly beloved religion - and creation out of nowhere and nothing, Benny was immediately picked up and celebrated by Rod Dreher's friends at The Federalist including Ben Domenech among others.

But maybe Ben just normally features whatever anonymously published newsletters happen to splash into the Web and Twittersphere on any given day.

After only a few issues, Benny decided he was working too hard and took a full week's "vacation", just after Rod himself went on vacation. When Rod Dreher's father went into terminal decline and died, requiring his undivided attention, Benny immediately ceased publication and died as well (so far).

I am of the opinion that my calling The Benedict Post out as a sock puppet effort designed and written by Rod Dreher himself to push his Benedict Option among dissatisfied traditional Catholics looking for an escape also contributed to Benny's sudden silence. Readers familiar with the short life of Dreher's Bonnie Blue Review blog launched when he first moved back to St. Francisville will recall a similarly ambitious, similarly styled attempt which Dreher was also quick to pull the plug on when criticized about it.

I will be more than happy to update this reporting as soon as the still anonymous celebrator of his Catholicism decides to breach his shame at being known for this work and attach his name to his efforts.

Meanwhile, on a far, far easier row to hoe with a hectic Benedict Option tour still ongoing, Benny's Twitter feed is active once again - if Tweeting can even be counted as activity - eerily paralleling Dreher's current posting on the Synod and echoing his same sentiments from his TAC blog, while throwing a dependable big wet kiss to frequently-Dreher-quoted Ross Douthat of the New York Times, who surely, someday, will return the favor by recommending Dreher for a column there.

While viewing this feed, Twitter recommends I might also like some related feeds from - who would have guessed? - @BenedictOption, @PatrickDeneen, and other @s orbiting tightly within Dreher's regular commentary.

What a remarkable coincidence.

Again, as I mentioned above, in the same manner established as fully legitimate by Rod Dreher himself, I will be more than happy to update my reporting on the anonymous manipulator of the Catholic blogosphere, Benny, the moment they decide to attach their name to their peculiar efforts.

I'm not holding my breath.

Wednesday, July 29, 2015

Keith to launch Catholic newsletter to sell The Keith Project™

Readers of this blog have known from the beginning, possibly to the secret dismay of my co-bloggers, that I'm not Catholic, only a bad, frequently lapsed cradle Methodist. I'm neither proud nor ashamed of that fact, it just is what it is.

But I'm understandably excited to discover that, in this Internet age of quick cyber-linking, there's no reason at all I can't use a Catholic newsletter as a vehicle wrapper to sell my beloved Keith Project.

The model for my inspiration is the new The Benedict Post launched just this month by a secret blogger I'll call Muzhik from now on for want of a better name. Most of the time I'll also refer to that blog as Benny instead, for two reasons.

The main reason is obvious: when I or any of my co-bloggers or anyone else for that matter refers to a post by St. Benedict, none of us wants to be cannily roped into the trap of inadvertently shilling for Muzhik's blog (this is the same reason the people at Roget's Thesaurus gave me when I suggested the growing popularity of "keith" as a synonym for "good").

The other reason is that the effusive, profane peppy tone of Benny reminds me of nothing so much as Lena Dunham's very similar new newsletter, Lenny.


But Keith, you ask, how can you, a non-Catholic, possibly launch a Catholic newsletter? And what is The Keith Project?

First things first: nothing to it.

Like, well, sort of like a cowbird laying its eggs in another bird's nest to be raised as its own, in the age of the Internet it will be nothing for me to scrounge together enough Catholic-related links to create the sort of Big Lots of Catholicism Muzhik has just launched.

And even better, as the one controlling that artificial compendium, I get to choose what gets emphatically placed as some kind of regular feature, in this case my beloved Keith Project which everyone is talking about, in a way that it draws prestige and gravitas from the Catholicism surrounding it.

But, Keith, you persist, what about those who would accuse you of not being Catholic?

Who says I'm not Catholic? Oh, right; I did. Okay, then, maybe I'll need to get a secret Muzhik of my own, Catholic, Jehovah's Witness, vegetarian, whatever. Wait a minute. No, I won't. I'll just do this and this instead:



Just look at The Keith Post and what will you see? Wall to wall Catholicism, as far as the eye can see, and at deep, deep discounted prices! So much for "conspiracy theorists" saying "we", The Keith Post, isn't Catholic!

But I'm not there yet. I'm still going to have to master hurling breathless, exclamatory tweets like an M2 spitting rounds down range. Like these:

"The latest edition of The Benedict Post is out!"

"For the evening crowd, here's the new edition of The Benedict Post"

"If you missed this week's edition yesterday, here it is"

"If you enjoy our newsletter, you can subscribe via email"

Christ and the saints would be jazzed, don't you think? Especially because, unlike the money changers in the temple, it's free!

But once I master that ShamWow tweeting style, I can then seamlessly blend in my own promotions and explainers (see cowbird eggs, above) whenever I want. Here's how Muzhik does it:


My version: sure, #KeithProject calls for talking your wife into letting you install a Sony XBR-85X950B 4K TV in your garage man cave. But a TV carries many channels. Think about it.

Okay, Keith, you continue to whine, irritatingly, but why a Catholic newsletter? Why not a Hollywood gossip newsletter or a model airplane newsletter?

What do you have against Catholics? Are you anti-Catholic? (Again, see cowbird, above.) How dare you question The Keith Post, effusively overflowing with Catholicism and only regular, periodic promotions and explainers about my beloved Keith Project! How dare you!

See how that works? Can't do that with a Hollywood gossip or a model airplane newsletter, nopers.Well, maybe a cowbird could.

But, finally, I'm going to have to line up some cronies to help me shill this thing



Anyone? Beuller?

Remember, in The Keith Project there are many channels.

And, you know, if you're moved to donate, too, I can set up a tax-deductible thingy like, snap!