Coulter: Trump campaign is like an "outlandish business idea"

No, not Trump-groupie Ann Coulter. Please. Mike Coulter is a friend of mine who I've known since we were in grade-school, and today he wrote a very practical piece explaining why Donald Trump would likely lose the general election if he is nominated. Excerpt:

But Trump claims—and Rush Limbaugh affirms—that he’s drawing independents and Democrats. He’s getting some of those voters, but the polling data suggest that it’s going to be very hard for him get enough independents and Democrats to win in the fall. A January poll from Gallup indicated that Trump had the worst favorability ratings among any Republican candidates among independents and Democrats. Trump was net -27 among independents (that is, his unfavorability rating was 27 points higher than his favorability rating) and -70 among Democrats. No other Republican was so far underwater with non-Republicans (Trump’s -97 combined was far worse than Huckabee, Cruz, and Bush, who were around -40). It’s not enough to get some independents and Democrats. For Trump to win, he gets a majority of independents and at least 20 percent of Democrats.

Trump, the businessman, should understand you need a plan for winning. When an entrepreneur seeks support for a new venture, he or she has to show how the business idea will attract enough customers. In presidential politics you need a plan for winning a majority of electoral votes because there’s only one winner. Attracting a dedicated minority of voters wins no prize.

The Trump campaign is like one of those outlandish business ideas, like personal travel to the moon, that has some potential customers, but it doesn’t have a winning business plan.