The ALS ice bucket challenge makes me long for the days when I'd get chain emails stating that, oh, something like "your favorite grandparent will fall down 3 flights of stairs if you don't forward this to 7 people immediately RIGHT NOW!!" It was so easy to delete the email and lie about it. And not just because all my grandparents had passed on by that point.
I was talking to some young doctors I know—a married couple—and I stated this (after 2 beers, mind): "I think ALS sucks, I know someone who died from it, but I'm not going to dump ice on my head." They laughed. The wife pointed out that she was working in a trauma unit and she was thinking, "Gee, ALS affects so few people. Why don't we do something for these folks?"
I noted that if you say anything like this publicly then you're Hitler. They both agreed.
I did see a piece of useful advice on a friend's Facebook page: "Remember guys, don't donate to ALSA unless you support embryonic stem cell research. Donate to something like Mayo Clinic or MSCTC." He posted this along with a great video of himself pouring a whole teaspoon of cold water onto his head. It looked grueling. Well, hey, he's a Catholic, not a Baptist! So if I do it I'm going to use a whole tablespoon just to show how serious I am about wiping out a horrific disease.